link bait

/L IH1 NG K B EY0 T/
noun
  1. 1

    Articles, infographics, videos, and other content on websites created as part of a strategy to attract links and go viral.

  2. 2

    Provocative headlines designed specifically to persuade people to click or share by using loaded terminology (e.g. incredible, secret, shocking, unbelievable), posing provocative questions, or tying themselves in to hot topics.

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Source: https://en.wiktionary.org/wiki/link%20bait

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