clickbait

/ˈklɪkbeɪt/
noun
  1. 1

    Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.

    syn:link bait

Synonyms

link bait
verb
  1. 1

    To add clickbait to a web page; to direct clickbait at someone.

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Source: https://en.wiktionary.org/wiki/clickbait

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