whispering campaign
/W IH1 S P ER0 IH0 NG K AE0 M P EY1 N/noun
- 1
A method of persuasion in which damaging rumors or innuendo are deliberately spread concerning a person or other target, while the source of the rumors tries to avoid detection.
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Source: https://en.wiktionary.org/wiki/whisper%20campaign, https://en.wiktionary.org/wiki/whispering%20campaign