upfront
/AH1 P F R AH0 N T/noun
- 1
A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
verb
- 1
To bring to the fore; to place up front for consideration
adjective
- 1
Honest, frank and straightforward.
- 2
In a forward, leading or frontward position.
- 3
(of money) Paid in advance.
adverb
- 1
Beforehand
- 2
As an attacker
“He's a poor defender, so we always play him upfront.”
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