trump up

/T R AH1 M P AH1 P/

verb

1
To create falsely, to fabricate (particularly applied to accusations, (legal) charges or evidence).
“His electoral "campaign" to date has included attempts to trump up criminal charges against his opponents.”
2
Heavily publicise, promote or market a product.
“We don't often trump up products purely for the virtue of being "new".”

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