tie-ins

/T AY1 IH0 N Z/
noun
  1. 1

    Something that is related or connected to another

  2. 2

    An authorized product based on a media property, such as a film or video game, by way of cross-promotion.

  3. 3

    An association or connection between things

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Source: https://en.wiktionary.org/wiki/tie-in, https://en.wiktionary.org/wiki/tie-ins

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