subjectivization

/S AH0 B JH EH1 K T AH0 V AH0 Z EY1 SH AH0 N/
noun
  1. 1

    The process of making something subjective rather than objective.

  2. 2

    (grammar) The act or process of subjectivizing; the process of change by which words develop a subjective in place of or alongside an objective sense.