styling

/S T AY1 L IH0 NG/
verb
  1. 1

    To design, fashion, make, or arrange in a certain way or form (style)

  2. 2

    To call or give a name or title to.

  3. 3

    To create for, or give to, someone a style, fashion, or image, particularly one which is regarded as attractive, tasteful, or trendy.

  4. 4

    To act in a way which seeks to show that one possesses style.

noun
  1. 1

    Any form of decoration or stylistic approach.

Source: https://en.wiktionary.org/wiki/style, https://en.wiktionary.org/wiki/styling