smarm

noun
  1. 1

    Smarmy language or behavior.

  2. 2

    A style of fan fiction in which characters are warm and caring toward each other but without sexual overtones.

verb
  1. 1

    To fawn, to be unctuous.

  2. 2

    To address in a fawning and unctuous manner.

Source: https://en.wiktionary.org/wiki/smarm