signifier

/S IH1 G N AH0 F AY0 ER0/
noun
  1. 1

    Something or someone that signifies, makes something more significant or important.

  2. 2

    The sound of spoken word or string of letters on a page that a person recognizes as a sign.

Synonyms

significator

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Source: https://en.wiktionary.org/wiki/signifier

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