sell-through

/S EH1 L TH R UW0/
noun
  1. 1

    The proportion of wholesale items that are eventually sold at retail

  2. 2

    The practice of retailing items (such as DVDs) that are normally, or were previously rented

  3. 3

    An item that is sold at retail (as opposed, for example, to being rented out).

Source: https://en.wiktionary.org/wiki/sell-through