retailing

verb
  1. 1

    To sell at retail, or in small quantities directly to customers.

  2. 2

    To sell secondhand, or in broken parts.

  3. 3

    To repeat or circulate (news or rumours) to others.

noun
  1. 1

    The business of selling directly to the consumer; retail.

Source: https://en.wiktionary.org/wiki/retail, https://en.wiktionary.org/wiki/retailing