rebrand

/R IH0 B R AE0 N D/

noun

1
A change to the brand name, logo, or image of a product or company.
“Management decided it was time for a complete rebrand.”

Synonyms

verb

1
To change the brand name, logo, or image of a product or company.
“Acme Co. is trying to rebrand their line of toasters under the Bewidget name.”

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