rebadging

/R IY0 B AE1 JH IH0 NG/
verb
  1. 1

    To market a version of (an existing product, especially a motor car) with a new badge and new name.

noun
  1. 1

    An instance of something being rebadged.

Source: https://en.wiktionary.org/wiki/rebadge, https://en.wiktionary.org/wiki/rebadging