reattribution

/R IY1 AE1 T R IH1 B Y UW1 SH AH0 N/

noun

1
The act of attributing again.
2
(art, crime) The process of determining whether artwork is real or fake, and, if fake, determining when and by whom it was created.
3
(psychotherapy) A therapeutic technique in which the client is encouraged to consider possible alternate causes for events.
4
(marketing) A change of attribution for a target (usually a customer or user) that was previously active.

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