push poll

An opinion poll designed to produce specific results and promote a certain narrative by influencing the views of respondents.

“The local paper has just released the results of what can only be described as a push poll. The pollsters fed numerous cherry-picked data points and statistics to respondents before asking their opinions on newly proposed government policies. There can be no doubt that the results would have been different had those interviewed not been led to the conclusions the pollsters wanted.”

To conduct a push poll or make use of push polls as a campaign or marketing technique.