prime time

noun
  1. 1

    Spring.

  2. 2

    A new period or time of youthfulness; the beginning of something.

  3. 3

    The block of programming on television during the middle of the evening, usually between 19:00 and 23:00

  4. 4

    Maturity; the state at which a person or product will be accepted by the mainstream.

adjective
  1. 1

    Showing during prime time.

Source: https://en.wiktionary.org/wiki/prime%20time