price point

/P R AY1 S P OY0 N T/
noun
  1. 1

    A price, viewed as one of a number of prices for related retail goods.

    “Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid-range brand.”

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Source: https://en.wiktionary.org/wiki/price%20point

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