predatory pricing

/P R EH1 D AH0 T AO0 R IY0 P R AY0 S IH0 NG/
noun
  1. 1

    A strategy of selling a good or service at a very low price so as to drive one's competitors out of business (at which point one can raise one's prices more freely).

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Source: https://en.wiktionary.org/wiki/predatory%20pricing