ploys

/P L OY1 Z/
noun
  1. 1

    A tactic, strategy, or gimmick.

    “The free T-shirt is really a ploy to get you inside to see their sales pitch.”

  2. 2

    Sport; frolic.

  3. 3

    Employment.

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Source: https://en.wiktionary.org/wiki/ploy, https://en.wiktionary.org/wiki/ploys

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