plasticizing

/P L AE1 S T AH0 S AY0 Z IH0 NG/
verb
  1. 1

    To make something more plastic, especially by adding a plasticizer

  2. 2

    To become more plastic

  3. 3

    To capitalize on something with ignorance to its significance or true value; to exploit something for monetary gain

Source: https://en.wiktionary.org/wiki/plasticize, https://en.wiktionary.org/wiki/plasticizing