maxims

/M AE1 K S AH0 M Z/
noun
  1. 1

    A self-evident axiom or premise; a pithy expression of a general principle or rule.

  2. 2

    A precept; a succinct statement or observation of a rule of conduct or moral teaching.

Source: https://en.wiktionary.org/wiki/maxim, https://en.wiktionary.org/wiki/maxims