mainstream

noun
  1. 1

    The principal current in a flow, such as a river or flow of air

  2. 2

    (usually with the) That which is common; the norm.

    โ€œHis ideas were well outside the mainstream, but he presented them intelligently, and we were impressed if not convinced.โ€

verb
  1. 1

    To popularize, to normalize, to render mainstream.

  2. 2

    To become mainstream.

  3. 3

    To educate (a disabled student) together with non-disabled students.

    โ€œMainstreaming has become more common in recent years, as studies have shown that many mainstreamed students with mild learning disabilities learn better than their non-mainstreamed counterparts.โ€

adjective
  1. 1

    Used or accepted broadly rather than by small portions of a population or market.

    โ€œThey often carry stories you won't find in the mainstream media.โ€

Source: https://en.wiktionary.org/wiki/mainstream