lures

/L UH1 R Z/
noun
  1. 1

    Something that tempts or attracts, especially one with a promise of reward or pleasure

  2. 2

    An artificial bait attached to a fishing line to attract fish

  3. 3

    A bunch of feathers attached to a line, used in falconry to recall the hawk

  4. 4

    A velvet smoothing brush

noun
  1. 1

    A trumpet with long curved tube, used for calling cattle, etc.

Source: https://en.wiktionary.org/wiki/lure, https://en.wiktionary.org/wiki/lures