lifestyles

/L AY1 F S T AY0 L Z/
noun
  1. 1

    A style of living that reflects the attitudes and values of a person or group.

  2. 2

    The totality of the likes and dislikes of a particular section of the market, especially when expressed in terms of the products and services that they would buy; a marketing strategy based on the self-image of such a group.

Source: https://en.wiktionary.org/wiki/lifestyle, https://en.wiktionary.org/wiki/lifestyles