jump on the bandwagon

/JH AH1 M P AA0 N DH AH0 B AE0 N D W AE0 G AH0 N/
verb
  1. 1

    To profit from a craze; to join a trend.

    “After the incredible success of Cadbury's latest low-fat chocolate bar, Nestlé has jumped on the bandwagon, and released a low-fat version of Kit Kat.”

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Source: https://en.wiktionary.org/wiki/jump%20on%20the%20bandwagon

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