individualizing

/IH0 N D IH0 V IH1 JH UW0 AH0 L AY0 Z IH0 NG/
verb
  1. 1

    To give something its own individuality; to characterize or differentiate.

  2. 2

    To modify something to suit an individual; to personalize.

Source: https://en.wiktionary.org/wiki/individualize, https://en.wiktionary.org/wiki/individualizing