incent

/IH0 N S EH1 N T/
verb
  1. 1

    To provide an incentive to (a person or organization).

    โ€œWe need to incent people to innovate more.โ€

  2. 2

    To provide an incentive for (something).

    โ€œWe need to incent more innovation.โ€

Source: https://en.wiktionary.org/wiki/incent