hot button

/HH AA1 T B AH0 T AH0 N/

noun

1
A central issue, concern or characteristic, especially one that motivates people to make a choice
2
The principal desire that a salesman needs to "hit" in order to make a sale
3
An emotional trigger; something that arouses strong emotion or opinions.

adjective

1
Arousing intense reactions; eliciting strong emotion or controversy.
“The newspaper published articles on the hot-button issues on the front page to attract attention.”

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