fetishize

/F EH1 T IH0 SH AH0 Z/
verb
  1. 1

    To make the subject of (often sexual) obsession.

    โ€œOur society has fetishized personal wealth.โ€

  2. 2

    To make into a fetish, or magical object.

Source: https://en.wiktionary.org/wiki/fetishize