disincentive

/หŒdษชsษชnหˆsษ›ntษชv/

IPA: /D IH0 S IH0 N S EH1 N T IH0 V/

noun
  1. 1

    That which discourages a particular behaviour; a deterrent.

Antonyms

Source: https://en.wiktionary.org/wiki/disincentive