creatives
noun
- 1
A person directly involved in a creative marketing process.
“He is a visionary creative.”
- 2
Artistic material used in advertising, e.g. photographs, drawings, or video.
“I've included in my portfolio all the creative I've completed in my five year design career.”
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Source: https://en.wiktionary.org/wiki/creative, https://en.wiktionary.org/wiki/creatives