conceptualised

/K AH0 N S EH1 P CH W AH0 L AY0 Z D/
verb
  1. 1

    To interpret a phenomenon by forming a concept.

  2. 2

    To conceive the idea for something.

Source: https://en.wiktionary.org/wiki/conceptualise, https://en.wiktionary.org/wiki/conceptualised, https://en.wiktionary.org/wiki/conceptualize