catch-phrase
/K AE1 CH F R EY0 Z/noun
- 1
A group of words, often originating in popular culture that is spontaneously popularized after widespread repeated use.
- 2
A signature phrase of a particular person or group.
Synonyms
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Source: https://en.wiktionary.org/wiki/catch-phrase, https://en.wiktionary.org/wiki/catchphrase