behavioral science

/B IH0 HH EY1 V Y ER0 AH0 L S AY0 AH0 N S/
noun
  1. 1

    The systematic analysis and investigation of human and animal behaviour through controlled and naturalistic observation and disciplined scientific experimentation.

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Source: https://en.wiktionary.org/wiki/behavioral%20science, https://en.wiktionary.org/wiki/behavioural%20science